HubSpot has become synonymous with inbound marketing and CRM, serving over 200,000 customers worldwide. But as businesses grow and needs evolve, many find themselves searching for HubSpot alternatives that better fit their budget, industry, or workflow requirements.
Whether you're frustrated by HubSpot's per-seat pricing, overwhelmed by features you don't use, or simply want to explore what else is available, this comprehensive guide examines the 10 best HubSpot alternatives in 2026. We've analyzed each platform's pricing, features, strengths, and weaknesses to help you make an informed decision.
In This Guide
- Why Consider HubSpot Alternatives?
- Quick Comparison Table
- Salesforce - Best for Enterprise
- Pipedrive - Best for Sales Teams
- Zoho CRM - Best Value
- GoHighLevel - Best for Agencies
- Freshsales - Best Free Option
- Monday CRM - Best for Visual Teams
- ActiveCampaign - Best for Email
- Keap - Best for Small Business
- Copper - Best for Google Users
- Insightly - Best for Projects
- FAQ
Why Consider HubSpot Alternatives?
HubSpot is an excellent platform, but it's not the perfect fit for every business. Here are the most common reasons companies seek HubSpot alternatives:
- Cost at Scale: HubSpot's per-seat pricing ($90-$150/user/month for professional plans) adds up quickly for growing teams. A 20-person sales team could pay $36,000+ annually for Sales Hub Professional alone.
- Feature Complexity: Many businesses use only a fraction of HubSpot's features but pay for the entire suite. Simpler, focused tools may serve their needs better.
- Contact Limits: HubSpot's Marketing Hub charges based on marketing contacts, with overage fees that can surprise growing businesses.
- Industry-Specific Needs: Some industries require specialized CRM features (real estate, financial services, agencies) that purpose-built alternatives handle better.
- Integration Requirements: While HubSpot has 1,500+ integrations, some businesses need deeper native integrations with specific tools like Google Workspace or industry software.
Quick Comparison: All 10 HubSpot Alternatives
| CRM | Starting Price | Best For | Free Plan | Ease of Use | Integrations |
|---|---|---|---|---|---|
| Salesforce | $25/user/mo | Enterprise | No | Moderate | 3,000+ |
| Pipedrive | $14/user/mo | Sales Teams | No | Excellent | 400+ |
| Zoho CRM | $14/user/mo | Value Seekers | Yes (3 users) | Good | 800+ |
| GoHighLevel | $97/mo flat | Agencies | No | Steep Learning | 200+ |
| Freshsales | $15/user/mo | SMBs | Yes | Excellent | 100+ |
| Monday CRM | $12/user/mo | Visual Teams | Yes (2 users) | Excellent | 200+ |
| ActiveCampaign | $29/mo | Email Marketers | No | Good | 900+ |
| Keap | $249/mo | Small Business | No | Good | 300+ |
| Copper | $23/user/mo | Google Users | No | Excellent | 100+ |
| Insightly | $29/user/mo | Project-Based | Yes (2 users) | Good | 250+ |
1 Salesforce
The enterprise CRM market leader with unmatched customization
Salesforce is the world's largest CRM platform, commanding over 20% of the global market share. Where HubSpot excels at inbound marketing and ease of use, Salesforce dominates in enterprise customization, industry-specific solutions, and scalability. It's the go-to choice for Fortune 500 companies and businesses with complex, multi-departmental sales processes.
Salesforce offers extensive customization through its point-and-click Flow Builder and Apex programming language. The AppExchange marketplace features over 3,000 integrations and pre-built solutions. However, this power comes with complexity—most organizations need a dedicated Salesforce administrator or consultant to fully leverage the platform.
Pros
- Unmatched customization and scalability
- Largest integration marketplace (3,000+ apps)
- Industry-specific clouds (Healthcare, Financial, Manufacturing)
- Advanced reporting and Einstein AI analytics
Cons
- Steep learning curve requires training/consultants
- Expensive at scale ($150-$500/user/month for advanced tiers)
- Complex pricing with many add-ons
2 Pipedrive
Sales-focused CRM built by salespeople, for salespeople
Pipedrive is a refreshingly simple CRM that does one thing exceptionally well: helping sales teams close deals. Founded in 2010 by salespeople frustrated with bloated CRM software, Pipedrive strips away complexity to focus on visual pipeline management and activity-based selling.
The platform's visual pipeline is intuitive from day one—drag deals between stages, set activities, and get AI-powered suggestions on what to focus on next. Unlike HubSpot, Pipedrive doesn't try to be a marketing automation platform. This focus makes it significantly easier to learn and use daily. At $14-$99/user/month, it's also considerably more affordable than HubSpot's Sales Hub.
Pros
- Best-in-class visual pipeline interface
- Extremely easy to learn and use
- Affordable pricing with transparent tiers
- Excellent mobile app for field sales
Cons
- Limited marketing automation features
- No free plan available
- Reporting less advanced than HubSpot/Salesforce
3 Zoho CRM
Feature-rich CRM at a fraction of the price
Zoho CRM offers perhaps the best value proposition in the CRM market. It packs features that would cost $100+/user/month on HubSpot or Salesforce into plans starting at just $14/user/month. The platform includes sales automation, marketing automation, AI-powered predictions (Zia AI), and omnichannel engagement.
As part of the larger Zoho ecosystem (50+ business apps), Zoho CRM integrates seamlessly with Zoho Books, Zoho Desk, Zoho Campaigns, and more. For businesses already using Zoho products, this creates a unified experience that rivals HubSpot's hub structure at a lower cost. The free tier supports up to 3 users with core CRM functionality.
Pros
- Exceptional value—enterprise features at SMB prices
- Free plan for up to 3 users
- Deep integration with 50+ Zoho apps
- Zia AI provides intelligent recommendations
Cons
- Interface less polished than HubSpot
- Can feel overwhelming with so many features
- Some advanced features require higher tiers
4 GoHighLevel
All-in-one platform built specifically for marketing agencies
GoHighLevel (also known as GHL or HighLevel) has taken the agency world by storm since its 2018 launch. Unlike HubSpot's per-seat pricing, GoHighLevel charges a flat monthly rate ($97-$497) regardless of team size—making it dramatically cheaper for agencies managing multiple client accounts.
The platform combines CRM, email marketing, SMS marketing, funnel building, appointment scheduling, call tracking, and reputation management into one tool. Its killer feature is white-labeling: agencies can rebrand GoHighLevel as their own software and resell access to clients for recurring revenue. This agency-first approach is something HubSpot simply doesn't offer.
Pros
- Flat-rate pricing regardless of team size
- Full white-labeling for agencies
- Unlimited sub-accounts for client management
- Built-in funnel builder, SMS, and call tracking
Cons
- Steep learning curve (2-4 weeks to proficiency)
- Interface less polished than HubSpot
- Fewer third-party integrations (200+ vs 1,500+)
5 Freshsales
Modern CRM with built-in phone, email, and AI scoring
Freshsales (part of the Freshworks suite) is a modern CRM designed for high-velocity sales teams. What sets it apart is the built-in cloud phone system—make and receive calls directly within the CRM without third-party integrations. Combined with AI-powered lead scoring (Freddy AI), sales sequences, and a clean interface, Freshsales offers a compelling HubSpot alternative.
The generous free tier includes contact management, built-in phone, chat, and email for unlimited users (with usage limits). This makes Freshsales one of the best free HubSpot alternatives for startups and small businesses. Paid plans add lead scoring, sales sequences, and advanced automation at competitive prices.
Pros
- Built-in phone, chat, and email
- Generous free tier for small teams
- Freddy AI for lead scoring and insights
- Clean, modern interface
Cons
- Fewer integrations than larger competitors
- Marketing automation requires separate product
- Advanced features only in higher tiers
6 Monday CRM
Visual work management meets CRM functionality
Monday CRM extends Monday.com's popular work operating system into sales territory. If your team already uses Monday.com for project management, adding CRM functionality creates a unified workspace where sales and delivery teams collaborate seamlessly. The familiar spreadsheet-style interface is instantly intuitive.
Unlike traditional CRMs, Monday CRM is highly visual and customizable without coding. Drag columns, create automations, and build dashboards the same way you'd customize any Monday.com board. While it lacks some advanced CRM features found in Salesforce or HubSpot, it excels for teams wanting simplicity and cross-functional visibility.
Pros
- Highly visual and intuitive interface
- Seamless integration with Monday.com projects
- Extensive customization without coding
- Free tier available for 2 users
Cons
- Less sophisticated CRM features
- Marketing automation requires integrations
- Per-seat pricing adds up for larger teams
7 ActiveCampaign
Email marketing powerhouse with robust CRM features
ActiveCampaign started as an email marketing platform and has evolved into a comprehensive customer experience automation tool with robust CRM capabilities. If email marketing and sophisticated automation are your priorities, ActiveCampaign may serve you better than HubSpot—at a significantly lower price point.
The automation builder is exceptionally powerful, rivaling or exceeding HubSpot's Marketing Hub Professional features at a fraction of the cost. ActiveCampaign excels at behavior-triggered emails, lead scoring, site tracking, and multi-channel automation. The built-in CRM includes deal pipelines, task management, and win probability scoring.
Pros
- Best-in-class email automation
- Powerful visual automation builder
- Strong deliverability rates
- More affordable than HubSpot Marketing Hub
Cons
- CRM features less comprehensive than pure CRMs
- Contact-based pricing can get expensive at scale
- Landing page builder less advanced
8 Keap
Small business CRM with powerful automation for solopreneurs
Keap (formerly Infusionsoft) has been a staple for small businesses and solopreneurs since 2001. The platform combines CRM, email marketing, sales pipeline, appointments, invoicing, and payments into one tool designed specifically for service businesses, coaches, and consultants.
Where Keap shines is automation for small business workflows: automatically follow up with leads, send appointment reminders, collect payments, and nurture clients through sequences. The learning curve is moderate, but once configured, Keap can run significant portions of a small business on autopilot. However, the pricing ($249-$499/month) is steep compared to other options.
Pros
- All-in-one for service businesses (CRM + payments)
- Powerful automation for small business workflows
- Built-in invoicing and payment processing
- Dedicated onboarding and coaching
Cons
- Expensive for what you get ($249+/month)
- Contact limits can be restrictive
- Interface feels dated compared to newer tools
9 Copper
The CRM built natively for Google Workspace
Copper is the only CRM recommended by Google and built specifically for Google Workspace. Rather than being a separate system, Copper lives inside Gmail and Google apps—you manage contacts, track deals, and log activities without ever leaving your inbox.
This native integration means near-zero learning curve for Google users. Copper automatically captures contacts and emails, suggests leads from Gmail conversations, and syncs seamlessly with Google Calendar. For teams that live in Google Workspace and want CRM functionality without the overhead of a separate system, Copper is compelling.
Pros
- Lives inside Gmail—minimal context switching
- Automatic data capture from Google apps
- Extremely easy to adopt for Google users
- Clean, modern interface
Cons
- Requires Google Workspace (not for Microsoft users)
- Limited advanced CRM features
- Marketing automation requires integrations
10 Insightly
CRM meets project management for service businesses
Insightly uniquely combines CRM with project management, making it ideal for businesses where closing a deal is just the beginning—consulting firms, agencies, contractors, and professional services. When a deal closes, it can automatically convert to a project with tasks, milestones, and deliverables.
The platform includes contact management, opportunity tracking, email templates, workflow automation, and robust reporting. The project management side offers task assignments, pipelines, milestone tracking, and calendar integration. For businesses tired of using separate CRM and project management tools, Insightly provides a unified solution.
Pros
- Integrated CRM and project management
- Deal-to-project conversion automations
- Free tier for 2 users
- Good integration ecosystem (250+)
Cons
- Neither CRM nor PM as deep as specialized tools
- Marketing features limited
- Interface can feel cluttered
How to Choose the Right HubSpot Alternative
With 10 strong options on the table, choosing the right HubSpot alternative comes down to your specific needs, budget, and priorities. Here's a decision framework:
Choose Based on Your Primary Need
- Enterprise customization: Salesforce
- Sales pipeline simplicity: Pipedrive
- Best value for money: Zoho CRM
- Agency white-labeling: GoHighLevel
- Free CRM to start: Freshsales or Zoho CRM
- Visual work management: Monday CRM
- Email marketing focus: ActiveCampaign
- Small business all-in-one: Keap
- Google Workspace native: Copper
- CRM + project management: Insightly
Questions to Ask Before Switching
- What's your team size and budget? Per-seat pricing (HubSpot, Pipedrive, Salesforce) favors smaller teams. Flat-rate pricing (GoHighLevel) favors larger teams and agencies.
- Which features do you actually use? If you only use CRM and not marketing automation, a focused tool like Pipedrive may serve you better than an all-in-one platform.
- What's your technical capacity? Salesforce and GoHighLevel have steeper learning curves but more power. Pipedrive and Copper offer immediate productivity.
- What integrations are essential? Check that any alternative integrates with your critical tools before committing.
- What's your growth trajectory? Choose a platform that can scale with you to avoid another migration in 2-3 years.
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